Sandro Roth

Industrial Design & Product Development

IRIX Design GmbH

5210 Windisch, Switzerland

Sandro cares about quality—whether he’s drinking coffee, searching for a new bike, or designing. As Head of Industrial Design, Sandro oversees photography, production, and cappuccino preparation. He’s worked under photographer Dennis Savini, completed a 4-year interior design apprenticeship, and holds a Masters in Industrial Design from FDA in Florence, where he was honored with the Elite Student Award. Sandro’s designs have won a reddot Design Award in 2019 and 2020 as well as an IF Design Award in 2020. Design isn’t the only thing that he has won an award for, as a coffee connoisseur, he has been named as the Swiss Coffee in Good Spirits Champion 2023 for his innovative beverage recipes. Sandro has held Head of Design positions and is now co-founder of IRIX Design GmbH.